Choice of area

I feel my most successful project was the one involving found images to develop a narrative within visual communication because I was surprised with the tutor’s positive reactions as I wasn’t entirely sure what I was doing was right. This reassured me that Visual Communication is probably the right area for me because I have a great interest in advertising and graphics as well as photography and filmmaking. However I am not certain whether to chose lens based media or visual communication at the moment because I am finding it hard to see the differences between them. Additionally over the past few weeks I have gained a richer understanding of the differentiation between art and design, where I understand art to be more self-driven whereas design is working to a brief on a specific project, which a client has requested. I have also found that although I still struggle for ideas, I work best with a brief because it gives me a sense of direction. Fine art I think is not for me because there’s such an element of freedom with work being self-directed. I personally believe fine art is quite biographical and focused on ones self, which I could not pursue because it feels to personal and broad. Contradicting to the fact that I prefer to work to a brief my favourite type of artwork satirises commercialism, which I see Vis COM as quite leaning towards. 

My least successful project was probably 3D because I was ill during this rotation so I did not fully emerge my thoughts into the brief to the best of my ability. I also found 3D challenging because it was very different to anything I had previously done. Throughout this time I have been mainly inspired by the world around me and things I have come across which I can relate in, apart from this I have watched quite a few documentaries on various artists such as art in progress and sky arts which I find very inspiring. Additionally I have been to frieze art fair, the Saatchi gallery and Tate Britain for inspiration. In my approach to my work I generally would ‘brainstorm’ words from the brief and let that begin my journey of the project, yet so far on this foundation I have worked in a wide variety of different ways and learnt that its okay to let the materials not just the concept lead your work to see where it takes you. When approaching my own work in the future I will consider the different things I have learnt here such as less is more and not to over complicate ideas trying to make them complex and intricate when the thinking behind the idea is the most important aspect.